Elizabeth Glaser Pediatric AIDS Foundation

I joined the team at EGPAF in early 2017 and have had the amazing opportunity to lead on design and branding since. From technical documents, to donor proposals and mail pieces, to social media graphics and event design, helping to execute the brand and deliver high-quality products for our various technical and non-technical audiences has been continually challenging and rewarding.

Publications

I’ve developed a number of publications including technical reports, tools, briefs, and photo books to demonstrate EGPAF’s technical expertise while also sharing the human side of our work. Below is an example of one of my favorite products — a story book featuring photos and interviews from one of our projects in India. To see more EGPAF publications, click here and to see the full PDF click here.

Event Branding

For over three decades, EGPAF hosted the “A Time for Heroes” family festival in Los Angeles. From 2017-2020, I collaborated with our event consultant and Development team to conceptualize a new event brand that is loosely based on the overall EGPAF brand (For example, incorporating one or both brand fonts, playing with shades of our brand colors or colors in our logo).

In addition to the branding, I design invitations, promotional social media graphics, branded events signage, and backdrops.

In 2017, we created a family-friendly musical festival theme. Click here to see photos from the event, including photos of staging and signage.

In 2018, we incorporated watercolors to tie in with imagery associated with EGPAF’s 30th anniversary. Click here to see photos from the event, including photos of staging and signage.

In 2019, I combined carnival imagery with organic painterly shapes and a retro typeface to capture the nostalgia but also forward-looking tone of the 30th A Time for Heroes. Click here to see photos from the event, including photos of staging and signage.

30th Anniversary Branding

In 2018, EGPAF celebrated a 30th anniversary and I created a number of print and digital assets to be visually consistent and celebratory throughout the year. Utilizing our existing branding along with new watercolor assets originally created for our recent website re-launch,  this imagery was used in a donor mailer, a commemorative anniversary photo book highlighting EGPAF's work, and in our annual report.

Social Media Graphics

The below social media graphics are a sampling of ways we use our digital brand to connect with our online audience.