Elizabeth Glaser Pediatric AIDS Foundation

I joined the team at Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) in early 2017 and have had the amazing opportunity to lead on design and management of the visual brand.

The design team creates materials for all teams at EGPAF including (but never limited to!) technical and policy documents, digital campaigns, donor proposal graphics, donor outreach materials, and event materials, all with the goal of promoting EGPAF’s brand and creating awareness about pediatric HIV.

EGPAF Visual Style Guide

As the Design and Brand Manager at EGPAF, I’m responsible for the visual creative direction of our communications materials. In 2024, I collaborated closely with our in-house graphic designer to create the first-of-its-kind, visual style guide at EGPAF. I worked with senior leadership to determine topic areas of focus for the year and my team created specific custom, curated assets for reach of those topic areas to ensure alignment across our work for many countries and projects.

After developing the style guide, we worked to create templates for our commonly requested products to streamline the design team workflow and ensure additional consistency. The style guide has enhanced our work, demonstrated the value of design strategy, and clarified our organizational creative direction. We plan to update the style guide annually to ensure that it continues to closely mirror organizational priorities.

Storytelling Illustrations

At EGPAF, we have an amazing storytelling and digital team that shares human-centered stories about EGPAF’s work on our website and across our communications channels. In most instances, we have beautiful photographs to accompany our stories, but occasionally we’re unable to source high-quality photos or we aim to protect the privacy of the people portrayed in the stories. In those cases, I create illustrations in a minimalist style to accompany the stories.

Below is an example from Uganda as part of the story, “Love Restores Teen’s Health”, that was shared on our website in early 2024. The illustrations are meant to add visual interest and mirror the narrative of the story, keeping readers engaged as they scroll.

Don’t Wait,Eliminate Campaign

In summer 2024, in close collaboration with the Digital and Public Policy teams at EGPAF, I developed custom illustrations and shareable graphics to promote the elimination of vertical transmission of HIV as part of the “Don’t Wait, Eliminate” campaign. The campaign was designed to be impactful and easily shareable, representative of various populations impacted by vertical transmission and what effective health systems and policy investments can mean for these populations.

Publications

A large part of the design team’s work involves creating technical publications. Below is an example of one of my favorite products — a story book featuring photos and interviews from one of our projects in India. To see more EGPAF publications, click here and to see the full PDF click here.