Elizabeth Glaser Pediatric AIDS Foundation

For eight years, I led the design team and oversaw the visual identity of the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), supporting the organization's mission to end pediatric HIV and AIDS.

I was responsible for establishing and evolving EGPAF's brand guidelines, ensuring a consistent and recognizable visual identity across the organization's communications. Alongside my team, I developed creative materials for departments throughout EGPAF, translating complex information and organizational priorities into clear, engaging visual communications.

Our work spanned technical and policy publications, digital campaigns, donor proposals and outreach, and event materials, all designed to support EGPAF's global health initiatives, engage supporters, and raise awareness of pediatric HIV.

EGPAF Visual Style Guide

As Design and Brand Manager at the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), I led the organization's visual creative direction and worked to strengthen brand consistency across its global communications.

In 2024, I partnered closely with graphic designer Jen Fetzer, to develop EGPAF's first comprehensive visual style guide. Working with senior leadership, I identified ten priority topic areas and directed the development of custom visual assets for each, creating a cohesive framework that could be applied across the organization's diverse programs, projects, and country offices.

Building on the style guide, our team developed a library of templates for frequently requested materials, streamlining production workflows while reinforcing visual consistency. Together, these resources established a clearer creative direction, improved efficiency, and demonstrated how thoughtful design strategy could support EGPAF's work at scale.

Featured below are templates and examples from two of the ten topic areas.

Team: Kelsey Brosnan (Design & Brand Manager), Jen Fetzer (Graphic Designer), Madeline Morris (Associate Officer, Digital Marketing)

My Role: Creative Direction, Brand Strategy, Visual Identity Systems, Strategic Planning, Design Team Leadership

Templates (General Topic):

Examples In-Use (General Topic):

Templates (Pediatric HIV Topic):

Examples In-Use (Pediatric HIV Topic):

Storytelling Illustrations

At the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), I collaborated with the organization's storytelling team to develop illustrations that supported human-centered narratives about its work.

While photography was central to EGPAF's storytelling, there were occasions when suitable images were unavailable or when protecting the privacy of individuals featured in a story was especially important. In these instances, I created minimalist editorial illustrations that complemented the narrative while approaching sensitive subject matter with care and respect.

To ensure authentic representation, I developed the illustrations using EGPAF's in-house photography as visual reference. The resulting artwork provided an alternative to traditional photography while maintaining a meaningful connection to the people and communities represented.

Featured below are illustrations created for the Uganda-based story, “Love Restores Teen’s Health”, published in early 2024. The illustrations follow the narrative throughout the article, adding visual interest and helping engage readers as the story unfolds.

Team: Kelsey Brosnan (Design & Brand Manager), Madeline Morris (Associate Officer, Digital Marketing), Eric Bond (Lead Storyteller)

My Role: Editorial Illustration, Art Direction, Digital Storytelling, Web Graphics

Don’t Wait,Eliminate Campaign

In summer 2024, I collaborated with the digital and public policy teams at the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) to develop custom illustrations and social media graphics for the “Don’t Wait, Eliminate” campaign advocating for the elimination of vertical HIV transmission.
I created a series of bold, accessible visuals designed to communicate the importance of effective health systems and policy investments while representing the diverse people and communities affected by vertical HIV transmission. The graphics were developed for easy sharing across digital channels, helping bring greater visibility to the campaign's message.

The campaign generated more than 275,000 impressions.

Team: Kelsey Brosnan (Design & Brand Manager), Madeline Morris (Associate Officer, Digital Marketing)

My Role: Art Direction, Editorial Illustration, Campaign Design, Social Media Design

Publications

A significant part of our design team's work at EGPAF involved creating technical publications that communicated complex public health information clearly and effectively.

One of my favorite projects was a photo-driven storybook featuring interviews and personal stories from an EGPAF program in India. I led the art direction and editorial design of the publication, bringing together photography, storytelling, and thoughtful layouts to highlight the people and communities behind the organization's work.

Team: Kelsey Brosnan (Design & Brand Manager), Eric Bond (Lead Storyteller)

My Role: Art Direction, Editorial Design, Publication Design, Print Production