EMILYS List

From 2014 to 2017, I served as the first in-house graphic designer at EMILYs List, working within the digital team as the organization's sole designer. In this role, I helped shape the brand's visual presence online, established its initial design standards, and developed internal best practices to support consistency and future growth.

My work spanned digital campaigns, email and social media design, illustration, merchandise, and print production. I also managed the organization's Shopify store, bringing a consistent visual approach to both its digital communications and branded products.

I've maintained a creative relationship with EMILYs List since leaving my full-time role, continuing to provide design consultation and support as an independent contractor and, more recently, through my work at Bond Events.

My Role: Art Direction, Brand Development, Visual Identity Standards, Illustration, Merchandise Design, Digital & Email Design, Shopify Store Management, Print Production

Merchandise

During my time at EMILYs List, I designed merchandise for the organization's online store, special events, and digital engagement campaigns. The work ranged from apparel and accessories to posters and other products that helped audiences connect with the brand.

Some of my most memorable designs were three posters created for the first Women's March in 2017. A photograph featuring one of my posters appeared on the cover of The New York Times, while the designs were also featured in publications and media outlets including The Boston Globe, Chicago Tribune, USA Today, NBC News, WIRED, and Getty Images. The “The Future Is Still Female” poster later made an appearance on Broad City.

Other highlights include my “Tiny Feminist” onesie, featured in Wit & Delight's 2016 holiday gift guide, and an “A Woman's Place Is in the White House” pin created for the 2016 Democratic National Convention. Eight years later, in 2024, the pin appeared in a graphic shared by Gloria Steinem—a particularly meaningful reminder of how these designs continued to resonate long after their original release.

EMILYs List Store Launch & Management

In November 2015, I led the launch of the official EMILYs List online store, overseeing everything from merchandise development and production to the store's visual design.

I designed 15 original merchandise pieces for the launch, managed vendor relationships and production, collaborated with our in-house developer on the website design, and photographed the products.

Following the launch, I independently managed the store's day-to-day operations while continuing to develop approximately one new merchandise design per month throughout the 2016 election cycle.

Email

During my time at EMILYs List, I developed fundraising email graphics for a high-volume digital program, producing multiple designs each week and collaborating with the digital team to test variations in messaging and imagery.

I led weekly creative brainstorms with content writers, exploring new ways to engage audiences and distinguish EMILYs List communications in a crowded political inbox. My approach included developing visual patterns tied to recurring email themes, such as gridlines for polling content, and drawing inspiration from consumer brands to create graphics that felt fresh and unexpected.

The graphic email program contributed to record-breaking online fundraising for EMILYs List and its candidates.

Featured below are examples from 2016 and 2017.

My Role: Art Direction, Email Design, Creative Concept Development, Digital Campaign Design

Social Media Graphics

A selection of social media graphics I designed for EMILYs List between 2016 and 2019, spanning Facebook, Twitter, and Instagram. The work included campaign messaging, event promotion, and audience engagement, with visuals tailored to each platform while maintaining a consistent brand identity.