EMILY’S List
As the first ever in-house graphic designer at EMILY’s List from 2014-2017, I worked within the digital team as a design team of one to conceptualize the visual brand online and establish initial brand standards for the organization at large. I established a solid design foundation and internal best practices for future growth for the iconic progressive brand.
My Role: Art Direction, Merchandise Design, Illustration, Design for Social Media, Store Website Management (Shopify), Print Production, Email Design
Merchandise
A large part of my time at EMILY’s List was spent creating merchandise for our online store, for special events, and as an engagement tactic for our online audience.
Excitingly, one of my poster designs that I created for the first Women’s March in 2017 made the cover of The New York Times and all three poster designs were featured in various other publications including The Boston Globe, The Chicago Tribune, USA Today, NBC News, Wired, and Getty Images. Later, “The Future is Still Female” poster made an appearance on Broad City. The “Tiny Feminist” onesie I designed was also featured on the popular blog Wit and Delight as part of their 2016 holiday gift guide.
More recently, one of the “A Woman’s Place is in the White House” pins that was created for the 2016 Democratic National Convention was shared in a graphic by Gloria Steinem in 2024 — echoing the enduring sentiment of the image eight years after its inception!
“The Future is Still Female” rally sign at the 2017 Women’s March on the cover of the Sunday January 22, 2017 issue of the New York Times
“The Future Is Still Female” sign appearing on Broad City, 2017
My husband and I distributing the EMILY’s List rally signs at the 2017 Women’s March. The hats and pins we’re wearing were also created for the march and sold on the EMILY’s List store website, January 2017
Tiny Feminist Onesie (left) featured on Wit and Delight, November 2016
“A Woman’s Place is in the White House” pin shared by Gloria Steinem, November 2024.
EMILY’s List Store
In November 2015, I lead the launch of the official EMILY’s List online store. I designed 15 original pieces of merchandise for the launch, coordinated with the vendor to oversee the production of all merchandise, designed the store website alongside our in-house developer, and photographed all merchandise. We continued to produce roughly one new piece of merchandise per month during the 2016 cycle.
Below are samples of fundraising emails I created in 2016 and 2017. We sent graphic emails frequently each week, testing different language and graphic variations with our list. Once a week, I led an email design brainstorm with content writers to push the visual limits of the EMILY’s List brand to continue to generate interest with our audience while also testing out-of-the-box imagery within a crowded political space. Our graphic email program raised record-breaking online donations for EMILY’s List and EMILY’s List candidates.
I intentionally designed patterns to echo the content of our frequent email themes (gridlines for polls, for example). I also created visuals that felt more aligned with the style of consumer brands rather than other political organizations to distinguish EMILY’s List emails from other political email programs.
Social Media Graphics
Below are examples of graphics created for Facebook, Twitter, and Instagram from 2016-2019.
