EMILY’S List

As the first ever in-house graphic designer at EMILY’s List from 2014-2017, I worked within the digital team to conceptualize the visual brand within digital space and establish initial brand standards for the organization at large.

Email

Below are samples of donation emails I created in 2016 and 2017. We sent graphic emails frequently each week, testing different language and graphic variations with our list. Once a week, I led an email design brainstorm with content writers to push the visual limits of the EMILY’s List brand to continue to generate interest with our audience while also testing out-of-the-box imagery within a crowded political space. I deliberately designed patterns to echo the content of our frequent email themes (gridlines for polls, for example). I also created visuals that felt more in line with the style of consumer brands rather than other political organizations to distinguish EMILY’s List emails from other political email programs.

Social Media Graphics

Below are examples of graphics created for Facebook, Twitter, and Instagram from 2016-2019.

Store & Merchandise

In November 2015, I worked with the VP of Digital to manage the opening of the official EMILY's List store. I designed 15 original pieces of merchandise for the launch, coordinated with the vendor to oversee the production of all merchandise, designed the store website alongside our in-house developer, and photographed all merchandise. We continued to produce roughly one new piece of merchandise per month during the 2016 cycle.

Excitingly, one of my poster designs created for the first Women’s March in 2017 made the cover of the New York Times and then later made an appearance on Broad City. The “Tiny Feminist” onesie I designed was also featured on the popular blog Wit and Delight as part of their 2016 holiday gift guide.