HealthX Partners

In late 2024, I developed the founding logo and visual identity for HealthX Partners, a collaboration between Population Services International (PSI) and the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) focused on improving global health outcomes and advancing health equity.

I designed the logo to reflect unity and a people-centered approach, prioritizing clarity and readability. From there, I built a comprehensive visual identity system that included a custom brand pattern, icon set, business card and stationery templates, and a presentation template.

I also established the organization's brand guidelines, defining the visual standards for consistent application across communications. Together, these elements gave HealthX Partners a distinct identity and a practical foundation for future growth.

My Role: Brand Strategy, Creative Direction, Logo Design, Visual Identity Design, Brand Guidelines, Icon Design