So Others Might Eat (SOME)

So Others Might Eat (SOME) is a Washington, DC–based nonprofit dedicated to supporting individuals and families experiencing poverty and homelessness through housing, healthcare, food assistance, and other essential services.

Through my work at Bond Events, I developed the visual identity for SOME's Break the Cycle Gala, creating an original graphic treatment that established the event's visual language across print, digital, and environmental applications.

I brought this identity to life throughout the venue, designing stage and podium graphics, an experiential step-and-repeat backdrop, illuminated centerpieces, and custom storytelling pillars that highlighted the people and programs at the heart of SOME's mission. The visual system also extended to event signage, table numbers, programs, menus, social media graphics, and on-screen visuals.

My Role: Creative Direction, Art Direction, Event Branding, Visual Identity Development, Environmental Graphic Design, Digital Design, Large-Format Print Design, Print Production

Original Event Brand Concept One-Pager

Light box centerpiece + table numbers

Light box centerpiece, event program, table numbers

Storytelling pillars

Custom Step and Repeat incorporating branded and photo elements sized custom to the bookshelf

Custom Step and Repeat incorporating branded and photo elements sized custom to the bookshelf

Stage set + podium sign

Wine pull activation bag tags + signage